A comparative cross sectional descriptive market survey of various brands of Levofloxacin

Mithun Vishwanath K. Patil, Amit D. Kandhare, Sucheta D. Bhise, Sonal A. Bhale

Abstract
Objective: The present study was design in order to evaluate and compare the various brands of the levofloxacin tablet that are available in the market as well as to assess potential for launching of a new levofloxacin tablet in existence market.
Method: The market survey of the levofloxacin tablet was conducted in Pune region. The total 58 number of chemist (38 retailers and 20 wholesalers) and 17 registered medical practitioners were recruited for field testing. Distribution of responses to questioner was examined across various brands as well as the respected pharmaceutical company.
Result: It was found that most of the registered medical practitioner prescribes 500 mg of levofloxacin tablet as a suitable dosage form for the treatment of bacterial infections. Levomac-500 (Macleods pharmaceutical Ltd.) is the selling brand of the levofloxacin tablet as compare to other brand in Pune region.
Conclusion: The effective marketing of the brand, ease of the availability of the drug in the retail shop, long term existence of the brand in the market along with the status of the pharmaceutical company decides the selling status of the drug in the market.

Key words: Levofloxacin, Market share, Promotional scheme, Questionnaire, Registered medical practitioner, Retailer, Wholesaler.